Search is changing fast. Google’s SGE, AI assistants, and zero-click experiences are
answering questions before people ever click. AEO—AI Engine Optimization—
positions you as the trusted, authoritative answer those systems choose. GEO—
Generative Engine Optimization—aligns your content, data, and reputation to be
machine-readable and favored. Together, they reduce reliance on paid clicks and
create compounding visibility where it matters most.